24 Aug 2015
14:00 - 16:00

Using data to drive decision making and generate support in cultural organisations

Session 1 – ArtsAPI: Using email data to uncover the hidden value of your network

We believe arts organisations have inherent value in the networks they create and sustain. This isn’t about your audience, this is about all the relationships your organisation nurtures. Arts organisations are brokers and intermediaries, relationships are central to our activity. By using Email data we can capture information about your network, the impact you have geographically and the impact you have on other sectors. The tool will also give you insight into your vulnerability and resilience. This information can be used as a business modelling tool as well as a means for gaining new kinds of support.

Join us to find out how this free web based tool can benefit your organisation.

Partners: ArtsAPI has been developed by FutureEverythingUniversity of Dundee and Swirrl. Our arts partners are BalticRedEyeCulture24FormaBlast Theory and Islington Mill.

Session 2 – Audience Data Impact: The Reverential Gap – Tackling Data Driven Decision-Making in Culture Organisations

The Arts Data Impact (ADI) project will support arts organisations to make data-driven decisions by in-depth analysis and improvement of current approaches.

You’ll gain a sneak preview of the tools that have been developed by the ADI partners and initial findings from the ethnographic study at English National Opera (ENO), National Theatre and Barbican.

Partners: The Audience AgencyMagic Lantern and Professor Paul Moore at the University of Ulster, working with the BarbicanEnglish National Opera and the National Theatre.

Places at this event are absolutely free, but strictly limited. To RSVP, please contact Joeli Brearley.

The Digital R&D Fund for the Arts is a £7 million fund from Arts Council England, the Arts and Humanities Research Council and Nesta to support collaboration between arts projects, technology providers and researchers to explore the potential of increasing audience engagement or find new business models.